Keywords: technology acceptance model (tam) technology adoption innovation consumer’s behaviour retailing. For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies. Such synthesis is achieved from an extensive literature analysis, including computer science, innovation, human-computer interaction, and technology management perspectives. This is concerned with a synthesis of the current progresses in the field, thus offering a unified view of consumers’ behaviour towards new technical solutions. Review, with emphasis on the new variables integrated in the traditional model. Bucci, cubo 3B, 87036 Arcavacata di Rende-CS, Italy, 0039 0984492235, of Management, University of Molise, via De Sanctis, 86100 Campobasso, Italy, 0039 0874404461, availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer’s acceptance and usage of innovations in points of sale motivates writing of the present. Understanding Consumer's Acceptance of Technology-Based Innovations in RetailingĮleonora Pantano 1 & Loredana Di Pietro 2ġDepartment of Business Science, University of Calabria, via P.
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